Welcome
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“Pit Stop workshops are a MUST for any auto dealers who are serious about being successful in today’s ever changing environment. Don’t get left behind folks… I’ve been in the business for 31 years and I learned more at this weekend’s Pit Stop event than I ever could have imagined! Just when you think you know everything… you stop learning so don’t get caught in that trap-you simply can’t afford to. This will definitely be my new resource for continued education in this industry. Thanks FCE… you ROCK!” — Karin Hoffman |
Click On The Event Calendar
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High quality digital marketing workshops and strategies to improve dealership operations are coming to cities across the US and Canada. First Class Educators (FCE) is responding to the dynamic changes in the automotive industry with regional training events for car dealers. The Internet is constantly changing and offering progressive dealers new opportunities to market their goods and services.
The opportunities for your staff are endless, so let us help you get started!
- Test new communication channels provided by social media.
- Give your sales team new tools to reach new customers and connect with active car buyers.
- Increase the lead conversion rate of your existing website; give your BDC more opportunities!
- Improve phone call and lead handling processes and increase close rates.
- Accelerate Fixed Operations profits with SEO, SEM, and Social Media.
- Leverage online reviews to increase your local competitive advantages.
- Learn effective blogging and content writing strategies to increase free traffic.
- Integrate traditional advertising with digital marketing for better ROI.
- Amplify your brand message using video marketing strategies.
Get The Strategies You Need To Succeed
Register to attend the next Dealer Pit Stop® that is conveniently located in a city that you can easily travel to and enjoy the workshop experience offered by First Class Educators. Dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.
Powerful Workshops For Your Team
The workshops will be open to any dealership employee and we have recommendations especially for Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers. These levels of dealership employees will each have targeted workshops to improve their success.
Workshops include:
- Improving Your Customer Communication Channels: Phone Calls & Email
- Internet Sales Training – Processes and Tools to Increase Car Sales
- Fixed Operations Marketing with SEO and Social Media
- Reputation Management Process & Platforms
- Dominate Local Search Using Video SEO Strategies
- Effective Content Writing To Increase Sales and Fixed Ops Revenue
- Digital Marketing Strategies You Have To Implement Today
- Reviewing Your CRM & Internet Lead Management Processes
- Google Adwords Strategies for Sales and Fixed Ops
- Dealer Chat Solutions – Establishing The Real ROI of Online Chat
Tiered Registration Rates
The registration costs are designed to encourage multiple employees to attend. Ideally we would like to see the GM/Dealer, ISM, and Fixed Operations Managers attend. The workshops are designed to assist all members of your team to achieve greater efficiencies in their area of responsibility.